A True Story About How Axim Solutions Saved a Small Business from Sinking
Suddenly, something lurched. The propellers went quiet. The wind died. The bow drifted off its line. Then the hull started taking on water.
What just happened? Walt rushed to the bridge, rang the engine room, and summoned his chief engineer.
Walt knew things were bad when his engineer showed up wearing a life vest.
“The ship is in serious trouble,” Walt said. “How do we fix this?”Another bad sign? The engineer started blowing up an inflatable raft.
In between puffs, he looked Walt in the eye and said, “There’s nothing you can do.”
“What do you mean nothing?” Walt asked.
“I mean NOTHING!” said the engineer. “It is what it is. Can’t be repaired. Fixing this is impossible.”
“But we’re sinking!” Walt said.
“I guess you are.” said the Chief. “I guess that’s it, then. Game over.”
Walt could throw him overboard. But then what? Captain Walt had two choices:
- He could accept his fate, buckle up, let his engineer do nothing, and wait for a slow ride to the bottom of the sea.
- Or, he could find himself another engineer, preferably someone who didn’t use words like “impossible,” “sunk” and “game over.”
But he needed to make that choice fast. He was about to lose everything.
Serious trouble demands a serious solution. Captain Walt needed a miracle.
If his story was a blockbuster action movie, this should be the part where the rescue team shows up in the nick of time. We would hear the triumphant music as our heroes arrive on jet skis and in helicopters. The whole scene would play out in slow motion.
But this is not Hollywood. This is real life. And in real life, Walt is NOT actually a ship captain. Walt is a business owner. And what happened to Walt was even more terrifying than our make-believe nautical disaster.
Here’s the thing: Back in early 2019, Walt found himself in serious trouble.
Walt’s two websites rely on being ranked at the very top of Google search results. And that’s where his websites sat for years. Until they slipped.
Without warning or explanation, they fell from #1 and #2 to #3 and #7 on the first page of Google. Then on page two, and slowly on page 5! Slipping a few places might not seem like a big deal. But for Walt, even that hurt. Being on page 5 was a disaster.
As his Google search rankings dropped, calls and emails from clients and prospects dropped. Then slowed to a crawl. And his revenue went off a cliff.
His company was not literally taking on water, but it certainly felt like they just rammed an iceberg. They were dead in the water with no clue how to make things right.
Walt asked his SEO and digital marketing guy. They said to fix his website. It was too slow. Slow websites do not rank high on Google search results, they said.
Walt contacted his webmaster. Like the make-believe engineer, his webmaster had no solution. He told Walt that his website was fine. It was as good as it could be, and “there was nothing that could be done!”
Axim Solutions Answers the SOS
What’s the moral of this story?
There isn’t one. It’s not that kind of story.
But here’s the thing, when it comes to doing business online in the 21st century, every second counts. The internet moves fast and change comes from every direction. As a wise man once said, “He who hesitates is toast.”
Walt learned the hard way that it only takes one tiny hole to sink a big ship.
If your business depends at all on your website, you need experts who understand speed and performance.
You need experts who can defend against algorithms, updates and seismic shifts in the online ocean.
You need Axim Solutions
Get a free Website Performance Report today! Then, schedule a free call with our Internet Engineers to get the performance you need out of your Search Engine Marketing plan.